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Written by entrepreneurs, for entrepreneurs, Fashion Entrepreneurship: Retail Business Planning, 2nd Edition, serves as a step-by-step guide to starting a fashion retail business. In addition to exploring entrepreneurship, management, and market segmentation, the text covers tactical elements such as financial statements, cash flow, accessing capital, merchandising, and creating a store on the Web. Using a hypothetical business plan that builds progressively with each chapter, the book offers a real-world practical framework for building a successful retail venture and creating a business plan. Profiles of successful entrepreneurs and exercises allow readers to apply the process to their own concepts.

PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN 9781501395451. STUDIO Instant Access can also be purchased or rented separately on BloomsburyFashionCentral.com.

• Sales Rank: #333916 in Books
• Published on: 2011-08-31
• Released on: 2011-08-31
• Original language: English
• Number of items: 1
• Dimensions: 10.64" h x .75" w x 8.40" l, .0 pounds
• Binding: Paperback
• 392 pages

About the Author

Michele M. Granger, PhD, ITAA, is a full professor in the Fashion and Interior Design Department, College of Business Administration, at Missouri State University, USA.

Tina M. Sterling is an entrepreneur and serves as a consultant to businesses across the USA.

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• Sales Rank: #965475 in Books
• Published on: 2015
• Binding: Paperback
• 360 pages

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By Sol LeTaire
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• Sales Rank: #2099479 in Books
• Published on: 2011
• Binding: Paperback

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NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of Pearson's MyLab
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0134088506/9780134088501 Better Business Plus MyBizLab with Pearson eText -- Access Card Package, 4/e

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0133920585/ 9780133920581 Better Business, 4/e
0133935485/ 9780133935486 MyBizLab with Pearson eText -- Access Card -- for Better Business, 4/e

• Sales Rank: #59300 in Books
• Published on: 2015-05-10
• Original language: English
• Number of items: 1
• Dimensions: 10.70" h x .90" w x 8.50" l, .0 pounds
• Binding: Paperback
• 624 pages

About the Author

Michael R. Solomon, PhD, Contributing Editor

Michael R. Solomon is professor of marketing and director of the Center for Consumer Research in the Haub School of Business at Saint Joseph’s University in Philadelphia. He also is professor of consumer behaviour at the Manchester School of Business, The University of Manchester, U.K. Michael’s primary research and consulting interests include consumer behavior, branding, and marketing applications of virtual worlds. He has written several textbooks and trade books; his Consumer Behavior text is the most widely used in the world. Michael often speaks to business groups about new trends in consumer behavior and marketing strategy.

 

Mary Anne Poatsy, MBA, CFP

mpoatsy@mc3.edu
Mary Anne Poatsy is a senior adjunct faculty member at Montgomery County Community College, teaching various business, management, and computer application and concepts courses in face-to-face and online environments. She holds a BA in psychology and education from Mount Holyoke College and an MBA in finance from Northwestern University’s J. L. Kellogg Graduate School of Management.

 

Mary Anne has been teaching since 1995 at a variety of elementary and secondary institutions, including Gwynedd Mercy College, Montgomery County Community College, Muhlenberg College, and Bucks County Community College, as well as training in the professional environment and presenting at several conferences. Before teaching, she was a vice president at Shearson Lehman Hutton in the Municipal Bond Investment Banking Department.

 

Kendall Martin, PhD

kmartin@mc3.edu

Kendall Martin has been teaching since 1988 at a number of institutions, including Villanova University, DeSales University, Arcadia University, Ursinus College, County College of Morris, and Montgomery County Community College, at both the undergraduate and graduate levels.

 

Kendall’s education includes a BS in electrical engineering from the University of Rochester and an MS and a PhD in engineering from the University of Pennsylvania. She has industrial experience in research and development environments (AT&T Bell Laboratories) as well as experience with several start-up technology firms.

 

As an associate professor at Montgomery County Community College, she presents nationally on topics of entrepreneurship, student engagement, and technology in the classroom.

 

Most helpful customer reviews

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• Published on: 1984
• Binding: Hardcover

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