Minggu, 27 Februari 2011

[R419.Ebook] PDF Ebook Online Branding & Marketing For Hip Hop Artists, by Jerome Brown

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Online Branding & Marketing For Hip Hop Artists, by Jerome Brown

The music industry's top A&R exposes how he taught countless of independent artists how to brand and market themselves into Multimillionaires. The online word is full of rap artists on the come up, and if new artists want to succeed within the music industry they're going to need to learn how to separate themselves from the competition.

This guide will teach them how to brand and market their music, create a big buzz in order to build fans, and give enough valuable content to those fans to the point they're rushing out to buy your music, concert tickets, and merchandise!

This book is great for those who want to take the fast track to success, and avoid all the silly pitfalls unsigned/independent rap artists are faced with. Don't be one of the hundreds of thousands of struggling rappers that don't make it. Get the right knowledge that can push your music career forward.

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The hidden online music media platforms you can market on to gain more fans
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  • Sales Rank: #1080249 in eBooks
  • Published on: 2014-01-24
  • Released on: 2014-01-24
  • Format: Kindle eBook

Most helpful customer reviews

0 of 0 people found the following review helpful.
Great for beginners
By Tiffaney
This book helped me begin to create a blueprint for how to help an up and coming artist market themselves successfully

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Rabu, 23 Februari 2011

[S631.Ebook] PDF Ebook Arts & Crafts Furniture Projects, by Gregory Paolini

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Arts & Crafts Furniture Projects, by Gregory Paolini

Build skills and classic furniture pieces for your home. Author Gregory Paolini is a projessional woodworker, with an affinity for the Arts and Crafts style. When he isn't building and teaching classes in his workshop, Paolini writes woodworking books with expert instruction, including this must-have guide - Arts & Crafts Furniture Projects.

If you like Arts & Crafts style, you will want this book in your shop. Appealing to both beginner and seasoned woodworkers, Arts & Crafts Furniture Projects showcases nine iconic furniture projects that vary in difficulty. Timeless and always in style, Arts & Crafts is a perennial favorite and a style that works nicely with almost any home decor.

Learn from an expert. Now, with help from Gregory Paolini, you can construct a beautfiul suite of handcrafted furniture for your home! The projects featured here take you from the basics to advanced techniques - all clearly demonstrated in 25 detailed illustrations and 250 beautiful and instructive photographs.

Enjoy all this and more:

  • Informative overview of the Arts & Crafts movement and revival
  • Key construction methods for beginners
  • Basic stock preparation
  • Mortise and tenon joinery
  • Half lap joints
  • Dovetail sockets
  • Prepping a panel
  • Through-tusk tenon
  • Rabbet joints
  • Ship lapping and much, much more

9 projects that build on your skills. As you work your way through the boo you learn new skills with each chapter that then develops into more advanced techniques with each new project.

  • The Stickley Inspired Frame and Mirror
  • Round Table
  • Bookcase
  • Bed
  • Cabinet with Hinges
  • Book/Magazine Pedestal
  • Stickley Side Chair
  • Greene and Greene Wall Table
  • Morris Chair
  • Finishing Methods

  • Sales Rank: #888214 in Books
  • Brand: Taunton Press
  • Published on: 2015-03-10
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.60" h x .40" w x 8.30" l, 1.29 pounds
  • Binding: Paperback
  • 176 pages
Features
  • Key construction methods for beginners
  • 25 detailed illustrations & 250 photographs

About the Author

Professional woodworker GREGORY PAOLINI is a frequent contributor to Fine Woodworking magazine. He is the author of Kitchen Cabinets Made Simple and appears in the companion DVD video as well.

Most helpful customer reviews

0 of 0 people found the following review helpful.
All woodworkers should read this book!
By Tom L Noffsinger
Greg's descriptions are clearly written and very easy to understand. As one of his frequent students at his school, I can say that it is almost as good as attending in person. An extremely informative book for any furniture maker.

Tom Noffsinger, The Sore Thumb Woodworking, Raleigh, NC

2 of 2 people found the following review helpful.
enjoyed his Fine Woodworking articles
By Mike Burger
We have taken Gregory's Morris chair class, used his plans, enjoyed his Fine Woodworking articles, and own his other two books. This book is a major advancement and professional achievement; he provides insightful tips, top notch plans, and a pragmatic approach to woodworking. His masterful instruction separates this book from the many other woodworking books that we own. This is one book that every beginner and intermediate woodworker must to add to his/her collection!

1 of 1 people found the following review helpful.
Great book for woodworkers
By B. Rutledge
Very well written, with lots of helpful photographs. I have about 100 woodworking books, this is easily in top 10%.

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Minggu, 20 Februari 2011

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Gua Sha: A Traditional Technique for Modern Practice: 1st (First) Edition, by Ted Kaptchuk (Foreword by) Arya Nielsen

  • Published on: 1995-09-18
  • Binding: Paperback

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Sabtu, 19 Februari 2011

[M655.Ebook] Download Ebook Thinking about Program Evaluation 2, by Richard A. Berk, Peter H. Rossi

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Through the use of specific examples to illustrate evaluation research goals and methods, Thinking About Program Evaluation provides readers with an overview of the science and politics of evaluation research.

New to this edition is coverage of meta-analysis, selection models, and instrumental variables. In addition, the authors have expanded the coverage of analysis of data, evaluation when the units of analysis are entire organizations of political jurisdictions, and comparisons between evaluation research and other related fields. The rich mix of examples has been expanded to include more illustrations from environmental evaluation, and the most recent studies on welfare reform, managed mental health care, and law enforcement.

  • Sales Rank: #812678 in Books
  • Brand: Brand: SAGE Publications, Inc
  • Published on: 1998-08-11
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.50" h x .31" w x 5.50" l, .44 pounds
  • Binding: Paperback
  • 136 pages
Features
  • Used Book in Good Condition

About the Author

Peter H. Rossi (1921-2006) was professor of sociology emeritus at the University of Massachusetts-Amherst, director of research at the Social and Demographic Research Institute, and past president of the American Sociological Association. Known as one of the most eminent of American social scientists, Rossi authored over forty books and two hundred scholarly articles. His works include Down and Out in America: The Origins of Homelessness; Just Punishments: Federal Guidelines and Public Opinion Compared; Natural Hazards and Public Choice;and Armed and Considered Dangerous.

Richard A. Berk is Professor in the Department of Sociology and the Interdivisional Program in Statistics at the University of California at Los Angeles. He also serves as the Director of the Center for the Study of Environment and Society. Dr. Berk has published on a wide variety of criminal justice topics.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Great
By Janet Hunt
Perfect for class. Exactly what I ordered. The price was decent compared to other textbooks I have had to order. Excellent condition. Brand New. Arrived Quickly

0 of 0 people found the following review helpful.
I like it.
By Broderick David
Works well but the card could be longer. All things considered it was worth the purchase. I like it and would do it again.

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Helpful
By Target shopper
I used this book in college so it has been a while, I remeber it being quite helpful to me.

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Kamis, 17 Februari 2011

[L946.Ebook] PDF Download The Norton Reader (Fourteenth Edition)From W. W. Norton & Company

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The classic reader that has introduced millions of students to the essay as a genre.

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  • Sales Rank: #36000 in Books
  • Published on: 2015-12-22
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x 1.40" w x 6.10" l, .0 pounds
  • Binding: Paperback
  • 1200 pages

About the Author
Melissa A. Goldthwaite (Ph.D., The Ohio State University), General Editor, is Professor of English at Saint Joseph’s University, where she teaches composition, creative writing, and rhetorical theory. Her books include Books That Cook: The Making of a Literary Meal (New York University Press, 2014), The Norton Pocketbook of Writing by Students (2010), Surveying the Literary Landscapes of Terry Tempest Williams (University of Utah Press, 2003), and The St. Martin’s Guide to Teaching Writing (Bedford/St. Martin’s, 2003, 2008, 2014).

Joseph Bizup (Ph.D., Indiana University) is an Associate Professor of English and Director of the College of Arts & Sciences Writing Program at Boston University. He previously taught and directed writing programs at Yale University and Columbia University in the City of New York. His scholarly interests include nineteenth-century literature, especially nonfiction prose, and writing studies, especially genre, style, and argumentation.

John Brereton (Ph.D., Rutgers University) is a Professor of English, Emeritus, at the University of Massachusetts, Boston. Previously he served as Executive Director of the Calderwood Writing Initiative at the Boston Athenæum. He has taught writing at Harvard University, Wayne State University, Brandeis University, and the City University of New York. His scholarship focuses on the history of teaching English literature and composition.

Anne Fernald (Ph.D., Yale University) is Professor of English and Women's Studies at Fordham University, where she directs the first-year writing program at the Lincoln Center campus. She is the author of Virginia Woolf: Feminism and the Reader (Palgrave, 2006) and editor of the Cambridge University Press edition of Mrs. Dalloway (2014). Her scholarship focuses on modernist women writers, feminist theory, and the essay.

Linda Peterson (Ph.D., Brown University) was Professor of English at Yale University and was published widely on nonfiction prose, notably life-writing and women's authorship. She co-directed the Bass Writing Program at Yale for twenty-five years and served as president of the Council of Writing Program Administrators.

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0 of 1 people found the following review helpful.
First time rental!
By Brittany
First time rental, got a brand new copy. Came extremely fast. Didn't end up needing it for class.

4 of 5 people found the following review helpful.
Do NOT buy this book in the KINDLE edition!!!
By JerseyPeach
Don't get me wrong. I LOVE the Norton Reader and every single essay in it, BUT I bought the Kindle edition and imagine my surprise when I realized that I couldn't change the font size to make it bigger so I could read without my glasses. Imagine my surprise when I realized that if I wanted the font to be bigger at all, I'd have to hold the Kindle in landscape position instead of portrait position - not comfortable and not good. If you're going to buy the Norton Reader, and I highly recommend the book itself, do NOT get it in the Kindle edition. It does NOT operate like all of your other Kindle books and I don't understand why. I have other anthology books that are "readers" and they all allow me to increase the font size to whatever is comfortable for me. This book - in the KINDLE edition - is a HUGE disappointment. Shame on you, Amazon! You should have put a disclaimer next to the Kindle edition so we'd know. I'm very disappointed.

1 of 1 people found the following review helpful.
Ugh
By Amazon Customer
Can't change font size. Won't download on all devices. This edition stinks.

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Minggu, 13 Februari 2011

[L802.Ebook] Download Cutting Propagation: A Guide to Propagating and Producing Floriculture Crops, by John M. Dole, James L. Gibson

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Cutting Propagation: A Guide to Propagating and Producing Floriculture Crops, by John M. Dole, James L. Gibson

The latest techniques for propagating crops with terminal, stem, and leaf/stem cuttings are the focus of this horticulture handbook. All the bases are covered—propagation basics, stock plant management, media, temperature, light, nutrition, plant growth regulators, insect and disease management, equipment, and postharvest handling. From these general subjects, the editors focus in on specifics for scores of specialty bedding plants, perennials, specialty cut flowers, and foliage plants. Then they zoom in even closer, covering more than 60 important floriculture crops in detail so propagators and growers can provide high-quality cuttings and young plants to the market.

  • Sales Rank: #1176055 in Books
  • Published on: 2006-08-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.00" h x 1.16" w x 7.00" l, 2.69 pounds
  • Binding: Hardcover
  • 400 pages

About the Author
John M. Dole is a professor of floriculture at North Carolina State University–Raleigh and the coauthor of Butterflies of Oklahoma, Kansas, and North Texas and Floriculture. He is the recipient of the Allan M. Armitage and Outstanding Service Awards from the Association of Specialty Cut Flower Growers. He lives in Raleigh, North Carolina. James L. Gibson is an assistant professor of nursery production and management at University of Florida–Milton. He is the recipient of the 2005 West Florida Research and Education Center Faculty of the Year Award, the 2003 American Society for Horticultural Science (ASHS) Extension Materials Award, the Southern Region ASHS Extension Award, and the 2002 John Carew Memorial Floriculture Industry Research and Scholarship Trust. He lives in Milton, Florida.

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1 of 1 people found the following review helpful.
A key essential to producing plants!
By Greenhouse Growers
A must have if you produce plants in the greenhouse. A great reference for all: the beginner, novice or expert.

9 of 9 people found the following review helpful.
Hold all the technical specs the full-time serious grower needs.
By Midwest Book Review
CUTTING PROPAGATION: A GUIDE TO PROPAGATING AND PRODUCING FLORICULTURE CROPS is for the serious college-level horticulture collection: it covers vegetatively propagated varieties and provides the latest information on cutting and rooting for optimum results. From stock plant management and nutrition to insect management, equipment and postharvest, CUTTING PROPAGATION's chapters hold all the technical specs the full-time serious grower needs.

Diane C. Donovan

California Bookwatch

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Selasa, 08 Februari 2011

[S561.Ebook] Ebook Download Measuring and Managing Information Risk: A FAIR Approach, by Jack Freund, Jack Jones

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Measuring and Managing Information Risk: A FAIR Approach, by Jack Freund, Jack Jones

Using the factor analysis of information risk (FAIR) methodology developed over ten years and adopted by corporations worldwide, Measuring and Managing Information Risk provides a proven and credible framework for understanding, measuring, and analyzing information risk of any size or complexity. Intended for organizations that need to either build a risk management program from the ground up or strengthen an existing one, this book provides a unique and fresh perspective on how to do a basic quantitative risk analysis. Covering such key areas as risk theory, risk calculation, scenario modeling, and communicating risk within the organization, Measuring and Managing Information Risk helps managers make better business decisions by understanding their organizational risk.

  • Uses factor analysis of information risk (FAIR) as a methodology for measuring and managing risk in any organization.
  • Carefully balances theory with practical applicability and relevant stories of successful implementation.
  • Includes examples from a wide variety of businesses and situations presented in an accessible writing style.

  • Sales Rank: #177521 in Books
  • Brand: Freund, Jack/ Jones, Jack
  • Published on: 2014-09-05
  • Released on: 2014-08-22
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.25" h x .93" w x 7.50" l, 1.82 pounds
  • Binding: Paperback
  • 408 pages

About the Author
Dr. Jack Freund is an expert in IT risk management specializing in analyzing and communicating complex IT risk scenarios in plain language to business executives. Jack has been conducting quantitative information risk modeling since 2007. He currently leads a team of risk analysts at TIAA-CREF. Jack has over 15 years in IT and technology consulting for organizations such as Nationwide Insurance, CVS/Caremark, Lucent Technologies, Sony Ericsson, AEP, Wendy’s International, and The State of Ohio.

He holds a BS in CIS, master's in telecommunication and project management, a PhD in information systems, and the CISSP, CISA, CISM, CRISC, CIPP, and PMP certifications. Jack is a visiting professor at DeVry University and a senior member of the ISSA, IEEE, and ACM. Jack chairs a CRISC subcommittee for ISACA and has participated as a member of the Open Group’s risk analyst certification committee. Jack’s writings have appeared in the ISSA Journal, Bell Labs Technical Journal, Columbus CEO magazine, and he currently writes a risk column for @ISACA. You can follow all Jack’s work and writings at riskdr.com.

Jack Jones, CISM, CISA, CRISC, CISSP, has been employed in technology for the past thirty years, and has specialized in information security and risk management for twenty-four years. During this time, he’s worked in the United States military, government intelligence, consulting, as well as the financial and insurance industries. Jack has over nine years of experience as a CISO with three different companies, with five of those years at a Fortune 100 financial services company. His work there was recognized in 2006 when he received the 2006 ISSA Excellence in the Field of Security Practices award at that year’s RSA conference.

In 2007, he was selected as a finalist for the Information Security Executive of the Year, Central United States, and in 2012 was honored with the CSO Compass award for leadership in risk management. He is also the author and creator of the Factor Analysis of Information Risk (FAIR) framework. Currently, Jack is co-founder and president of CXOWARE, Inc.

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10 of 11 people found the following review helpful.
Very worth while and informative. Well written and useful to both the analyst and the manager.
By Walter B. Williams III
I'm rather familiar with FAIR, and its revision by the OpenGroup:

https://www2.opengroup.org/ogsys/jsp/publications/PublicationDetails.jsp?publicationid=12239,
https://www2.opengroup.org/ogsys/catalog/C13K
https://www2.opengroup.org/ogsys/catalog/C13G
https://www2.opengroup.org/ogsys/jsp/publications/PublicationDetails.jsp?publicationid=12158

This book does not duplicate the existing literature on FAIR, but goes into the specific details of how FAIR is used and the algorithms involved in the specific steps.

Unfortunately, there is no attempt to explain the construction of Monte Carlo simulations, recommending the CXOWare solution (expensive) or OpenPERT https://code.google.com/p/openpert/ (free plugin for MS Excel).

FAIR relies heavily on Monte Carlo simulation.

The volume spends time to teach the differences between frequency and probability analysis, and the traps of both. It teaches the ontology that the OpenGroup has also published, as well as terminology specific to FAIR. It shows how to defectively measure

It discusses how to calibrate measurements, how to deal with the limitations of probabilistic models and how to handle issues of accuracy versus precision. It also provides an excellent guide to interpreting the results, and the common mistakes analysts make.

The chapter on controls is well thought out as it shows how to breakdown the overlap between prevention/detection/response in a control set, as well as how to understand the impact of the fact that all controls are vulnerable to some degree, and therefor only effective at a percentage. Unfortunately, there is no good data that experts can use to calibrate these values, as none of the various breach reports expose the failed control set. Please note that this gap is not a failure of the book, and I'm just raising my favorite complaint.

The chapter on metrics is somewhat obvious. Quantitative risk analysis produces measurements and those measurements can be compared with goals to allow for metrics. They make the correct (in my estimation) to focus on impact here.

If you want to learn how to leverage a very serious quantitative analysis tool, this book is well worth the purchase.

The book itself is produced by a print on demand service, and has some font issues, where the font is often rather small and hard to read for my old eyes. Paper quality is high, so the book is rather heavy for its thin binding.

Other than this, if you are considering a quantitative method for performing risk analysis, I can highly recommend this volume.

A somewhat critical note on FAIR as a methodology

The use of Monte Carlo simulation for risk analysis is well documented as a successful approach, but relies upon the problematic PERT distribution. PERT has not been shown to be mathematically valid, and has arbitrary input shapes. (Ferson & Shoemaker). PERT, however, has the advantage of allowing the mathematical capturing of that calibration through an adjustment of the variables.

Another mechanism to capture the calibration of measurement mathematically is a p-box. It would be interesting to try to build a monte carlo simulation built upon a p-box instead of PERT. Unlike PERT, p-boxes are mathematically valid and allows you to marry intervals with probability, distinguish between variability and incertitude and like PERT allows you to work with unknown input distributions.

3 of 3 people found the following review helpful.
The CISO's Bible
By Steve Poppe
In a world where seemingly everything is oversold, this is the rare exception that is undersold. The title succinctly states, without drama, the authors’ broad ambit. They over-deliver. The book is nothing less than a manifesto for quantitative management of information security risk.

Consider how radical it is to promise a truly quantitative approach to cyber risk management in a world dominated by numerous qualitative “frameworks,” red-yellow-green heat maps, thousand-item one-size-fits-all questionnaires, subjective and qualitative scales of likelihood and impact, and fake math like “red times green equals yellow”. And then consider how transformational it is to deliver on the promise.

Other reviewers have nicely discussed the book’s coverage of the FAIR taxonomy. Suffice it to say that MMIR is your best friend in understanding the Open Group FAIR standards. Freund and Jones bring a potentially dry subject alive with many “Talking About Risk” sidebars that tell of their experience with FAIR methods in practice. These war stories make the content accessible and relevant. I especially appreciate the authors’ informal style that is conversational without being verbose and humorous without being patronizing or cute. What the war stories leave out chapter 8 fills in with numerous example analyses. A worked example is better than a thousand war stories.

If giving a thorough rationale for and introduction to FAIR were all that MMIR did, it would be worth its weight in gold. But wait! There’s more!

It’s the “managing” part, chapters 11-14, that constitutes another breakthrough beyond FAIR. There Freund and Jones begin laying out (one senses it is a work in progress) a risk management ontology, built on the FAIR risk measurement ontology. In rethinking the classification of controls in the context of threat event frequency, vulnerability, and loss mitigation, they provide ways to assess and – yikes! – quantify the potential value of control improvements, in isolation or in combination. This gives the CISO the beginning of a way to manage the control environment, not just the threats.

But controls not consistently adhered to are both false comfort and all too common. Therefore F&J suggest that variance in the application of controls is perhaps the single most important set of infosec management metrics. As the old saw goes, if you cannot measure it you cannot manage it, and if you do not know how well your controls are operating on a continuing basis, then what confidence can you have in the millions of dollars invested in technology and staff?

Which brings us to metrics. It is perhaps not surprising that a methodology based on quantitative analysis lends itself to meaningful metrics. F&J offer many concrete suggestions far superior to the grab-bag of metrics found in vendor dashboards (measure what’s cheap and looks cool) and other books. These are real metrics that the CISO can use to … manage risk.

And managing risk is really why we do all this stuff. Making good decisions on both operational and strategic levels requires good data derived from reliable instruments and methods. It is in managing risk that MMIR is truly seminal and profound.

If they do another edition Freund and Jones should consider adding a subtitle, “The CISO’s Bible,” because CISOs will find themselves coming back to it time and again. Or maybe that is the next book.

5 of 6 people found the following review helpful.
Fantastic Book For All Info Sec Professionals, Not Just Risk People
By Mairtin O. Sullivan
The book starts off by first explaining what FAIR is, walks through the FAIR model and explains each variable within the model. The authors highlight some of the changes to the model since the original whitepaper on FAIR and cover why the changes have taken place.

It then moves on to provide a number of different worked scenarios using the FAIR approach, covering discussions on assets, threat communities, threat profiles, scenario building and actual analysis. This is the first time I've seen someone other than myself really walk through some FAIR analysis examples and these are great to see if you've never touched on FAIR before.

The book then shifts tact a little and looks at how controls are viewed from the authors' perspectives; covering asset level controls, variance controls and decision making controls. The sections on variance and decision controls will definitely require a second read before I fully get to grips with the nuances of what the authors were highlighting. However, these chapters bring a level of depth of discussion on controls that I've never seen elsewhere, and something that I think would feed very well into ISACA or other similar groups with a strong control focus.

The book then goes on to cover risk management briefly, and the moves to risk metrics, using the Goal, Question, Metric approach. What I liked particularly about the metrics section is that they didn't simply just list a long number of metrics, but approached is more like a worked example of the approach to defining the metrics. First they look at the goals of risk management, then break these down into sub-goals in order find the questions that match these sub-goals, and finally identify the metrics that you may wish to gather. This chapter also introduces probably the best description of the difference between risk appetite and risk tolerance; comparing risk appetite with the speed limit on a motorway, and risk tolerance the variance around that speed limit in which the police would accept.

What's fantastic is that throughout the book there's a real sense of practical, real world application of this risk analysis approach. There are practical examples of analysis scenarios and even an entire chapter outlying where you can go wrong. This is something that I've often seen lacking other books on information or IT risk analysis, which are often full of theoretical approaches, but which lack any relevant examples and definitely don't outline where you'll have problems. This gives the book a practical credibility that I believe will find favor with info sec professionals who normally would shy away from risk management books.

I would say that the book definitely assumes some prior knowledge in approaches such as Monte Carlo simulations and why you may use them, but if you haven't come across these before, then I'd highly recommend The Failure of Risk Management by Doug Hubbard to get you up to speed.

Overall, this is the book I was looking for on information risk analysis four years ago... and I'm thrilled to see it's finally arrived. Even if you never plan to use FAIR as your risk analysis methodology, there's enough in this book that it will help anyone's critical thinking in relation to information security and I can't recommend it highly enough. Everyone in info sec should read it!

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Upselling Techniques: That Really Work!, by Stephan Schiffman

In today's sales environment, upselling is more than a "nice extra" -- it's an integral part of your sales pitch and possibly built into your quotas. So how can you do your best to maximize this important area of your job? In Upselling Techniques (That Really Work!), America's # 1 corporate sales trainer Stephan Schiffman gives you a complete system for developing and executing successful upselling plans for new and existing accounts-without pushing the envelope too far.



This must-have guide includes time-tested strategies that will help you:

- Increase the size of your average sale; - Develop a unique strategic plan for important customers;

- Position yourself as an irreplaceable business ally;

- Fend off the competition, hold on to the account ... and expand its value over time!



Upselling Techniques (That Really Work!) is the only book you need to boost sales, build relationships, and increase your bottom line.

  • Sales Rank: #1195557 in eBooks
  • Published on: 2005-02-28
  • Released on: 2005-02-28
  • Format: Kindle eBook

About the Author
Stephan Schiffman, America's #1 corporate sales trainer, is the author of dozens of bestselling books, including Cold Calling Techniques (That Really Work!), 5th Edition; and Closing Techniques (That Really Work!), 4th Edition. His clients include Aetna, AT&T, Blue Cross/Blue Shield, Boise Office Solutions, ChevronTexaco, Cox Communications, EMC, Federal Express, IBM, Merrill Lynch, Motorola, The New York Times, Sony, and Waste Management. He lives in New York, NY.

Most helpful customer reviews

5 of 5 people found the following review helpful.
Insightful!
By Rolf Dobelli
Like many busy people who need to absorb or teach information in a hurry, Stephan Schiffman never met a bullet point he didn't like. Indeed, his staccato chapters depend on them like a fast food meal needs quick hits of French fries. You probably couldn't present a comprehensive sales training course without mentioning Schiffman, who's been a high-profile sales training leader for more than 20 years. Although his advice is as sound as ever, this book has an episodic structure that seems jumpy. However, the book is written for busy sales professionals, and Schiffman's first rule of sales is to know your audience. Sales executives and business travelers will find this an easy, useful read. Because of its business relevance, we heartily recommend this book to trainers, sales managers and those on the front lines looking for ways to make the most of every deal.

4 of 5 people found the following review helpful.
Upselling is more than a 'little extra' ...
By Thejaswi Muddarangegowda
The author has given some upselling plans for new and existing accounts in this book. The author talks right from what is upselling to the essential upselling priniciples. Some pointers are given for upselling over the phone and for a face-to-face interview with a cusotmer. If you have some free time this book is worth looking into.

Also recommended: 25 Sales Habits of Highly Successful Salespeople, 25 Most Common Sales Mistakes, The little red book of selling by Jeff Gitomer, Crossing the Chasm, Made in Japan, Marketing Warfare, The World is Flat, Salesmanship, Only the Paranoid Survive.

0 of 0 people found the following review helpful.
I really like this book I have read it twice since I ...
By Brandon McCrea
I really like this book I have read it twice since I purchased it. There is nothing special about it compared with other books on the subject. Though it is very succinct and to the point. If you work in any type of sales or even just customer service I would highly recommend it.

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Sabtu, 05 Februari 2011

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Struggling fashion designer Mariel has never forgotten Dane Huntington, or his cruel rejection of her. But now, years later, the red-hot chemistry is still there and the devilish tycoon has a tantalizing deal to offer her.
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  • Sales Rank: #6573762 in Books
  • Published on: 2010-07-13
  • Original language: English
  • Number of items: 1
  • Dimensions: 6.62" h x .50" w x 4.21" l, .20 pounds
  • Binding: Mass Market Paperback
  • 192 pages

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  • Sales Rank: #11394648 in Books
  • Published on: 2008-12-31
  • Original language: English
  • Number of items: 1
  • Dimensions: .80" h x 6.80" w x 9.00" l, 1.10 pounds
  • Binding: Spiral-bound
  • 381 pages

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