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The Fundamentals of Branding, by Melissa Davis

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Branding is a discipline that has emerged over the last century to become a ubiquitous force in marketing. The Fundamentals of Branding offers an overview of the foundations of building, developing and maintaining brands.

It provides insight into key aspects such as targeting audiences, trends, brand structures and brand architecture, and examines the fundamental client/agency relationship. It also places branding in a global context and discusses its relation to business practice as well as other creative disciplines.

• Sales Rank: #1085171 in Books
• Brand: Brand: Fairchild Books
• Published on: 2009-11-12
• Released on: 2009-11-12
• Original language: English
• Number of items: 1
• Dimensions: 9.12" h x .64" w x 7.85" l, 1.47 pounds
• Binding: Paperback
• 184 pages

Features

• Used Book in Good Condition

Review
'An excellent overview of the subject - much needed in an area not usually so entertainingly expressed on the written page.' Martin Dawber, Liverool John Moores University, UK. 'Great book, covers the nature of branding in a diverse way without being shallow. Exciting visuals and case studies. Relevant to our fashion course ... Much less dry than most branding/marketing textbooks!' Tiina Burton, Cambridge School of Visual and Performing Arts, UK. 'I think this is a great entry level book to Branding. It is clearly written and explains the complexities of Branding language and its strategic importance very well.' Ashley Rudolph, University College Falmouth, UK. 'An excellent addition to current titles available on the subject. It's very contemporary in terms of both its case studies and knowledge of current trends and market requirements. It's also very well designed in terms of layout and presentation of information, making it very accessible - even to today's 'I don't do books' generation of undergraduates.' Dave Caton, Swindon College, UK.

About the Author
Melissa Davis has over 15 years' experience in journalism, branding and corporate communications. She has worked with some of the world's biggest brands, including Apple, TNT, Microsoft and Nike, consulting on communication strategies and brand campaigns. In 2005, she established Truebranding, a London-based agency that advises companies on the integration of social and environmental issues within their brand strategy.

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0 of 0 people found the following review helpful.
Four Stars
By teresa fary
Interesting

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[H333.Ebook] Free PDF The Codes of Life: 1 (Biosemiotics), by Marcello (Ed.) Barbieri

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Building on a range of disciplines – from biology and anthropology to philosophy and linguistics – this book draws on the expertise of leading names in the study of organic, mental and cultural codes brought together by the emerging discipline of biosemiotics. The book’s 18 chapters present a range of experimental evidence which suggests that the genetic code was only the first in a long series of organic codes, and that it has been the appearance of new codes – organic, mental and cultural – that paved the way for the major transitions in the history of life. While the existence of many organic codes has been proposed since the 1980s, this volume represents the first multi-authored attempt to deal with the range of codes relevant to life, and to reveal the ubiquitous role of coding mechanisms in both organic and mental evolution. This creates the conditions for a synthesis of biology and linguistics that finally overcomes the old divide between nature and culture. The book will appeal to all those interested in the origins and evolution of life, including biologists (from molecular and cellular biologists to evolutionary and developmental biologists), ecologists, anthropologists, psychologists, philosophers of science, linguists, and researchers interested in the history of science, the origins of life, artificial life and intelligence, and information theory and communication technology.

• Sales Rank: #3658976 in eBooks
• Published on: 2007-10-26
• Released on: 2007-10-26
• Format: Kindle eBook

Review

From the reviews:

"Biosemiotics purports to be a new synthesis of existing theories and compilations of theories addressing evolutionary bases. Barbieri … has asked a group of researchers to present their ideas on a wide-ranging set of notions about change and stability. … This work offers an impressive array of facts and speculations, extremely stimulating in origin and execution. … the articles are generally well done with good bibliographies, and they will be useful to many researchers. … Summing Up: Recommended. Graduate students and researchers/faculty." (F. W. Yow, CHOICE, Vol. 45 (10), June, 2008)

From the Back Cover

Building on a range of disciplines – from biology and anthropology to philosophy and linguistics – this book draws on the expertise of leading names in the study of organic, mental and cultural codes brought together by the emerging discipline of biosemiotics.

The book’s 18 chapters present a range of experimental evidence which suggests that the genetic code was only the first in a long series of organic codes, and that it has been the appearance of new codes – organic, mental and cultural – that paved the way for the major transitions in the history of life.

While the existence of many organic codes has been proposed since the 1980s, this volume represents the first multi-authored attempt to deal with the range of codes relevant to life, and to reveal the ubiquitous role of coding mechanisms in both organic and mental evolution. This creates the conditions for a synthesis of biology and linguistics that finally overcomes the old divide between nature and culture.

The book will appeal to all those interested in the origins and evolution of life, including biologists (from molecular and cellular biologists to evolutionary and developmental biologists), ecologists, anthropologists, psychologists, philosophers of science, linguists, and researchers interested in the history of science, the origins of life, artificial life and intelligence, and information theory and communication technology.

Marcello Barbieri is Professor of Embryology at the University of Ferrara, Italy, president of the Italian Association for Theoretical Biology, Editor-in-Chief of the Journal of Biosemiotics, and Co-Editor of the Springer book series in Biosemiotics.

About the Author

Marcello Barbieri is Professor of Embryology at the University of Ferrara, Italy, president of the Italian Association for Theoretical Biology, Editor-in-Chief of the Journal of Biosemiotics, and Co-Editor of the Springer book series in Biosemiotics.

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Reprint. Originally published: New York: Viking Press, 1984.

• Sales Rank: #1354177 in Books
• Brand: Brand: Viking Adult
• Published on: 1984-03-30
• Original language: English
• Number of items: 1
• Dimensions: 20.00" h x 20.00" w x 20.00" l,
• Binding: Hardcover
• 244 pages

Features

• Used Book in Good Condition

Most helpful customer reviews

6 of 7 people found the following review helpful.
A Very Concise and Intelligent Study
By Joe in Manhattan
Although brief and not a survey, the book hits on and clarifies many major issues surrounding the concept of Romanticism. It is perhaps the best and most intelligent statement about the movement, which is remarkable since the book is now some 30 years old. Furthermore, it makes many of its points using minor artists, who clearly should be upgraded.

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THE FIRST TENET OF THE WIND: Do not get caught.


Sister Sable has lived by the first tenet for seven years, but when an unexpected accident reveals the runaway nun to the clergy, she is forced to embrace the remaining four.



THE SECOND TENET OF THE WIND: Win by any means.


With the King's spymaster committed to killing her, and his general regretting he didn't, Sable enters a deadly game.



THE THIRD TENET OF THE WIND: The purpose of picking up a blade is to cut the enemy.


Scaring them is discretionary.



THE FOURTH TENET OF THE WIND: Have no preferred weapon.


Even so, she likes the axe.



THE FIFTH TENET OF THE WIND: Know the way of all professions.


Prophet, pilot, assassin, spy, Sable will need to call upon all she has learned to protect the King's future from the past.



The first chapters are available for preview at Goodreads:

goodreads.com/book/show/26022605-sister-sable

At the "Get a Copy" option, select "Download eBook."

• Sales Rank: #13134 in eBooks
• Published on: 2015-10-30
• Released on: 2015-10-30
• Format: Kindle eBook

From the Author
Preview chapters are available for download at Goodreads. goodreads.com/book/show/26022605-sister-sable In the Get a Copy option, select Download Ebook.

About the Author
T. Mountebank is a world traveller, a rogue, a renegade, an optimist, a futurist, a fearless psychonaut, and a very bad pilot.

Most helpful customer reviews

122 of 124 people found the following review helpful.
Here is a book for a more intelligent reader. I don’t mean to condescend but I ...
By H Ward
Here is a book for a more intelligent reader. I don’t mean to condescend but I am going to offend regardless. There’s a lot more than just multiple characters in which the light readers of boy-wants-girl girl-wants-boy will get lost. There’s politics, religion, strategy, and the occult. The complexity of this book extends well beyond the complications of its multiple characters.

The book is smart; the plot is tight. This was no fly-by-the-seat-of-your-pants achievement. It’s obvious (to me anyway) the plot was planned in advance and then strictly adhered to. Events and characters are foreshadowed from the start and they come together in an elegant way by the end.

This is an engaging and complex book, and it is well worth reading if you’re looking for more than mind fluff.

80 of 81 people found the following review helpful.
Definitely in the Top 5
By Siobhan
I normally don't write reviews because, while I read A LOT, I'm too ambivalent to most of what I read. But, there is that rare gem that stands out amongst the rest, and this is one of them!

What do I like about this book:

I like that it's complex.
There is politics, religion, drugs, occult. It goes from single characters to different governments and manages to keep it all flowing forward. The world building is awesome. It builds the complexity of the story rather than overwhelming it. He lets you learn about it in the periphery rather than, “Here's My World A-B-C.”

I like that it's not all sunshine and rainbows.
The story gets quite dark. Drugs, mental breakdown, violence. The author and the characters do not shy away from what happens and/or what needs to happen. While it's clear that there should be a 2nd book coming out, this book makes it clear that the ending will NOT be “happily ever after.”

I like that it's not fluff.
This book does require intelligence to read. But, it's not like reading a stuffy classic. The mental requirements are for keeping up with the intricate and complex plot, not for keeping up with the prose style. While this will turn off a lot of people, for those of you that do read it, you will not be disappointed.

What I don't like:

It's clear that there is more to the story; it doesn't end in a cliffhanger, but the story is definitely not done. However, there is not a 2nd book, and there is no indication of if/when there will be a 2nd book.

The author page for T Mountebank makes me nervous. The author clearly wants to remain anonymous (with a photo that looks like from the 20's and a name like Mountebank...)

I have read a few of the reviews that say this is translated from Russian, so hopefully they will translate the next one soon! I would really like to see what happens!!!

102 of 105 people found the following review helpful.
Dark - yet, brilliant - fun
By Nadia
The book is a magnificent wide ranging tale of politics, war, strategy, tactics, hand-to-hand combat, religion, mind control, drugs, insanity, betrayals… I could go on and on but in the end it was brilliant fun to read.

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The #1 True Crime Bestseller of All Time—7 Million Copies Sold

In the summer of 1969, in Los Angeles, a series of brutal, seemingly random murders captured headlines across America. A famous actress (and her unborn child), an heiress to a coffee fortune, a supermarket owner and his wife were among the seven victims. A thin trail of circumstances eventually tied the Tate-LeBianca murders to Charles Manson, a would-be pop singer of small talent living in the desert with his "family" of devoted young women and men. What was his hold over them? And what was the motivation behind such savagery? In the public imagination, over time, the case assumed the proportions of myth. The murders marked the end of the sixties and became an immediate symbol of the dark underside of that era.

Vincent Bugliosi was the prosecuting attorney in the Manson trial, and this book is his enthralling account of how he built his case from what a defense attorney dismissed as only "two fingerprints and Vince Bugliosi." The meticulous detective work with which the story begins, the prosecutor's view of a complex murder trial, the reconstruction of the philosophy Manson inculcated in his fervent followers... these elements make for a true crime classic. ?Helter Skelter ?is not merely a spellbinding murder case and courtroom drama but also, in the words of ?The New Republic?, a "social document of rare importance."

Some images in this ebook are not displayed due to permissions issues.

• Sales Rank: #16029 in eBooks
• Published on: 2001-12-17
• Released on: 2001-12-17
• Format: Kindle eBook

Review
One of the best crime stories ever written.

About the Author
Vincent Bugliosi (1934―2015), was the prosecutor of Charles Manson and author of Helter Skelter, Outrage, and other #1 best-selling books.

Curt Gentry (1931-2014), an Edgar winner, was the author of J. Edgar Hoover: The Man and the Secrets, Frame-Up: The Incredible Case of Tom Mooney and Warren Billings, and co-author of Helter Skelter with Vincent Bugliosi.

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3 of 3 people found the following review helpful.
RATING FOR THE KINDLE VERSION - DO NOT BUY FOR KINDLE!
By Awesomest
This book is really good, but I should have listened to the previous comment about the KINDLE VERSION being difficult to read. The footnotes are not accessible and where pictures should be it just says "can't put photo" or something. I bought this one week ago exactly and it will not let me return it. I wish I could return it and get the hard copy, it is really a good book but I do not enjoy reading it on the kindle because I feel like I am missing a lot and that is no fun.

1 of 1 people found the following review helpful.
What are you waiting for?
By KWatson
Great book. I can't believe I took so long to get around to buying it. It's not necessarily the type of book I'd read over and over, but I will definitely be lending it to friends to read. Just a very well written book and obviously a unique story. If you like Criminal Minds, Law and Order and those kind of shows you will love this book. Written from the prosecutor's perspective, there are details and explanations that are just...well, real.

Recommended.

I purchased the hard copy as recommend by another reader. Apparently the kindle version doesn't have the pictures that are in the hard copy. If that's the case (I can't be sure because I didn't order the kindle copy), I would HIGHLY recommend you purchase and read this one!

1 of 1 people found the following review helpful.
Helter Skelter is an EXCELLENT read
By Amazon Customer
I loved this book. Incredibly interesting and detailed. Could not put it down. Have read it 3 times in a row. Such a sad gruesome true crime story. Vincent Bugliosi, prosecutor in the Sharon Tate and LaBianca murders captured details from beginning to end of each case. An amazing attorney and author. Recommended for any and all who enjoy true crime stories and can handle some gore and heartache:( as this book has it all.

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Alan and Denise Jackson's life seemed like a fairy tale: high school sweethearts marry young and leave small-town Georgia to pursue big dreams in Music City. They pay their dues, work hard, weather deep disappointments. Then their dreams come true.

In fairy tales, the Jacksons' material success―plus their "perfect" marriage, their three beautiful daughters, and their supportive families―would have signaled a happily-ever-after ending.

But real life is different from fairy tales.

At the pinnacle of their success, the Jacksons separated. For Alan, musical renown fame, and wealth still did not make up for the marital problems the Jacksons had struggled with for years. And for Denise, building her life around Alan and riding the tide of his success had somehow left her hollow, unsure of just who she really was.

You don't have to be rich and famous to go through struggles like these. Sooner or later, we all come to the point when we relize that real joy and peace isn't just around the corner of the next achievement, the next relationship, the next new thing.

That's why Alan and Denise Jackson's story isn't just a great read and a dramatic, intimate look at the golden world of celebrity. It's a story of the greatest love of all, the love that will never let you go . . . and how to find it, no matter who you are, where you live, or what you've done.

"Denise's story is an inside perspective on the results of the ups and downs of fame. Her personal struggles with life's ordinary and extraordinary consequences, her passion to have a stronger marriage, and her desire to have a closer walk with God make for a truly inspiring life." ―Carrie Underwood, 2005 American Idol Winner, ACM & CMA Female Vocalist of the Year

• Sales Rank: #198151 in Books
• Brand: HarperCollins Christian Pub.
• Published on: 2010-05-20
• Original language: English
• Number of items: 1
• Dimensions: .70" h x 5.00" w x 6.90" l, .40 pounds
• Binding: Paperback
• 239 pages

About the Author
A former flight attendant and elementary school teacher, Denise Jackson currently devotes most of her time to her husband, country music superstar, Alan Jackson, and their three daughters, ages seventeen, fourteen, and ten. Apart from spending time with her family, Denise enjoys playing tennis and is an avid student of the Bible.

Most helpful customer reviews

195 of 200 people found the following review helpful.
Wonderful Book
By M. Duvall
I got this book yesterday and finished it before finally going to bed.
I laughed, I cried and I cheered for this amazing woman who was telling
her very personal story of not only her private life, but her journey with
God. Unlike Denise, I was not raised in the church, but have been searching for a way to connect with god. By reading this account of
her life and marriage, I feel like I found a start at that connection.

I've long admired Alan Jackson's talent, and have admired the fact that
these two were able to put their marriage back together after their
much publicized separation almost a decade ago. But, this book provided
me with a new appreciation for the woman "behind" the man. I'm glad
that Alan realized, before it was too late, what a prize he had.

Although this book is largely about God, it is not presented in a heavy
handed or difficult to follow way. By sharing her personal story as
she has, Denise allows those of us that are searching for the kind
of peace she has found with god, to at least chart a path on our
own journey.

I highly recommend this book.

88 of 91 people found the following review helpful.
Honest and Encouraging
By Crestviewer
This is a unique, encouraging book. In a world where celebrity divorces and family breakdowns happen all the time, it's pretty cool to see a famous marriage that has been pulled out of the fire.

Denise is honest and humble in telling the Jackson's story, admitting her faults and mistakes, and it makes the lessons that she writes about all the more compelling.

Also, it's worth mentioning that the book contains a CD with two songs by Alan: "It's All About Him" and "That's the Way." I think this book is the only place to get them right now.

45 of 46 people found the following review helpful.
Mixed feelings about this book
By Piedmont Lady
For Alan Jackson fans, the biographical information is interesting. It is also encouraging to read about a celebrity couple that has kept their marriage together through tough times, especially when so many couples choose to bail out these days. It's a story of learning to forgive and how God can heal our hearts and our relationships. For Christian readers, the best part of the book is in the latter pages, where Denise describes how she finally "gets it" and realizes how important it is to put Christ first in your life. Her list of resources is good, too and would be especially helpful to newer Christians.

I only gave this book three stars because it left me a little dry. It was a turn off to read the frequent, detailed descriptions of their extravagant lifestyle. If I had picked up a secular book on another celebrity, I would have expected that sort of thing, but not in a book that is supposed to show us "It's All About Him". It would have sufficed for her to have just said that she and Alan have been blessed materially beyond their dreams, and left it at that. Instead, she seems to define the timelines of their life based on material things. Here are just a few examples she talks about - their mansion, three vacation homes, private planes, personal employees to do all her work, full length fur coats, a five and a half carat ring that reached her knuckles, the matching mother/daughter Mercedes, Alan's 19 car garage and statements such as, "Alan always made sure I had a new Cadillac to drive." Comments like that added nothing to the content of this book. Instead, it was a distraction.

Since Denise so freely talked about all the luxuries they own, and since she was trying to point out that God should be first in our lives, I kept thinking somewhere she would eventually make a statement about how they are using the wealth God gave them to bless others. Have they started any church based ministries or support other ministries/missions? Are there charities near and dear to their hearts they support? We'll never know, based on the information in this book.

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• Published on: 1709
• Binding: Hardcover

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