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Brand Strategy 101: Your Logo Is Irrelevant - The 3-Step Process to Build a Kick-Ass Brand (The 7 Steps to a Successful Business in a Chang
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Your Logo Is Irrelevant. No really, it is. Let me explain.
It turns out that drooling dogs and ringing bells are far more important than a logo (thank you Pavlov).
Sure, successful businesses have logos--easily recognizable logos. Playboy, McDonald's, Coke. But there's far more to their success than bunny ears, golden arches or a certain shade of red. Stripped of all the marketing lingo, branding is pretty simple: Your brand is all the associations that come to mind when your potential customers see or hear your name.
Whether your focus is on personal branding or on branding your company culture--you've got to have more than a fancy logo and edgy color scheme to create brand stickability (you know, a brand your customers can't get out of their heads).
Well, there’s a process to capturing attention and getting your foot in the door of your customers’ minds. Here's a taste of some of the personal branding advice you'll find in this book:
You must become the first solution your customer thinks of when they have a problem you can solve. How?
The first step is to figure out what your audience cares about. What keeps them up at night? What problems can you help them solve? From there, you need to apply these three steps:
1) Frequency
2) Repetition
3) Anchoring
In this e-book, we’ll show you how to figure out what your customers really want. Then we will show you how to apply these three steps to help you become the trusted resource that comes to mind first when your customer’s itch needs to be scratched.
Is real and authentic branding going to happen overnight? Probably not. But ask yourself this: Do you want short-term results that lose effectiveness? Or are you willing to invest a bit more time and effort to create long-term results that get better and better?
If you're looking for a branding book that promises a quick fix, this isn't the book for you. But if you want to create a brand that sticks like superglue--read this book!
Go ahead and let the wimps and whiners have the get-rich quick schemes that fizzle and fall flat like a wet firework. You want to ignite a branding bonfire.
- Sales Rank: #39491 in eBooks
- Published on: 2013-01-01
- Released on: 2013-01-01
- Format: Kindle eBook
Most helpful customer reviews
20 of 20 people found the following review helpful.
Simple, Practical Steps To Effective Branding
By K. Rudolph
I've been in business for over 28 years and there are many opinions on branding that in addition to being confusing are unsuccessful. What I like best about this book is the information is understandable with tremendous research behind it that proves the process works! Einstein said, "If you can't explain it simply, you don't understand it well enough." I feel confident using the three step process because it's simple, based on trends and common sense and easy to understand and explain. Most business practices and strategies never become that simple and that instills doubt in the mind of the business person and I believe that alone can kill a business. The information in this book is simple, practical, effective and confidence-building. I'm using it and have already recommended it to others!
9 of 9 people found the following review helpful.
Making Branding Clear in our current environment
By SystemsGirl - Jenn Cockton
This ebook is a fabulous lead in to the Pendulum book. Short, easy read - that really hit's it home on branding. A must for anyone attempting to get any sort of message across - especially, writers, bloggers, business owner and thought leaders. It makes branding clear in our current environment.
7 of 7 people found the following review helpful.
The Best of the BEST!!!
By Amazon Customer
I love that Michael wrote at book that was not filled with 'filler' pages and got straight to the point! Time is valuable and this book is a great kick start for any business owner! Those people who wrote negative comments should re-read this book, all the information is there to take your brand to the next level; )
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